The image of a couple blowing themselves up to avoid a zombie attack has been banned by the Advertising Standards Board. The ad also depicts a zombie hanging by the neck from a tree.
The question is, is this type of visual message necessary for the average viewer to understand that this is a zombie game? My short answer, no. Suicide is not a message that I need in advertising, how about you? Personally, I would be perfectly fine with a black screen, some intense sounds (maybe people running in a panic or zombie moans) and then in white block letters “NEW ZOMBIE GAME – COMING – April 2013″. That is enough for me.
Dead Island: Riptide is the sequel to 2011′s wildly popular Dead Island. It is an action role-playing survival horror video game released in April 2013.




